Senior Content Designer

KalebZenk.

I've shaped the language inside products used by billions—Meta, PayPal, Venmo, Airbnb. Words that guide, nudge, and quietly move people through the digital moments of daily life. Now, in an AI-first era, I'm proving content design doesn't fade—it unlocks what AI can do.

See my work.Get in touch.

Skills.

Language as the product.

I write the labels, prompts, error messages, and onboarding flows that prevent confusion and promote confidence. The micro-copy people barely notice—until it's wrong.

The systems behind the sentences.

I design content systems: the principles, frameworks, and decision logic that let language scale across an entire product without losing coherence. I name things—features, tabs, actions—with the precision that comes from knowing a single word can move millions of people in a different direction.

Orchestrating language with AI.

I design agents, prompts, and workflows that change how content teams operate. I use AI to generate, test, and orchestrate language at a scale that wasn't possible before—while keeping the judgment and craft that makes the output actually good.

The glue between functions.

I collaborate across engineering, product, research, and design to make sure content isn't an afterthought. It's the thing the whole experience is built around.

What people say

From the people I've worked with.

Kaleb has the ability and curiosity to truly understand the product and use cases holistically. He then crafts the content strategy and explorations with full accountability... This would make him a true growth-focused writer in every sense.

Michelle Savage

Director of Content Design · PayPal & Venmo

Kaleb is an ideal content strategist. I can't recommend him highly enough... He routinely devoted extra time and energy to take his projects from acceptably finished to thoughtfully crafted. The feedback he received was unequivocally brilliant.

Willys DeVoll

UX Writer & Author · Leadership is a Relationship

We were so lucky to have Kaleb as a content strategist on our trust product team. His energy and enthusiasm were infectious and his commitment to quality was inspiring... Kaleb is whip smart and a quick learner.

Joni Vanderburg-Paner

Head of Writing · Airbnb

Let's talk

Let's build something worth using.

I'm open to senior content design roles, especially at companies building products where language and AI intersect. If that sounds like you, I'd love to hear about it.

Send me an email Find me on LinkedIn

[email protected]

linkedin.com/in/kaleb-zenk-4487ba132

Based in

San Francisco Bay Area

Kaleb Zenk

Senior Content Designer · Meta · San Francisco Bay Area