Senior Content Designer

KalebZenk.

I've shaped the language inside products used by billions—Meta, PayPal, Venmo, Airbnb. Words that guide, nudge, and quietly move people through the digital moments of daily life. Now, in an AI-first era, I'm proving content design doesn't fade—it unlocks what AI can do.

See my work.Get in touch.

Impact.

+26–29%

More people revisiting saved content and visiting saved items after redesigning Facebook's Save hub with new filter tabs and a clearer layout

+4.25%

Increase in daily active users on Facebook Reels — by renaming a single navigation tab from "Explore" to "Discover"

1.65M

Times people used the new "Tell Us Why" feedback options in month one — helping the algorithm understand what viewers actually want

~80%

Less time creating content artifacts — drafts, decks, POVs, strategy docs, and A/B test briefs — after building AI agents that content designers and product designers across the team now use

~85%

Of PayPal users in Europe unlocked tap to pay in stores—built and led the content design for the product from inception to launch

+4.8%

More Airbnb bookings accepted after rewriting the identity verification flow to feel like a conversation, not a legal form

What people say

From the people I've worked with.

Kaleb has the ability and curiosity to truly understand the product and use cases holistically. He then crafts the content strategy and explorations with full accountability... This would make him a true growth-focused writer in every sense.

Michelle Savage

Director of Content Design · PayPal & Venmo

Kaleb is an ideal content strategist. I can't recommend him highly enough... He routinely devoted extra time and energy to take his projects from acceptably finished to thoughtfully crafted. The feedback he received was unequivocally brilliant.

Willys DeVoll

UX Writer & Author · Leadership is a Relationship

We were so lucky to have Kaleb as a content strategist on our trust product team. His energy and enthusiasm were infectious and his commitment to quality was inspiring... Kaleb is whip smart and a quick learner.

Joni Vanderburg-Paner

Head of Writing · Airbnb

Let's talk

Let's build something worth using.

I'm open to senior content design roles, especially at companies building products where language and AI intersect. If that sounds like you, I'd love to hear about it.

Send me an email Find me on LinkedIn

[email protected]

linkedin.com/in/kaleb-zenk-4487ba132

Based in

San Francisco Bay Area

Kaleb Zenk

Senior Content Designer · Meta · San Francisco Bay Area